SMM Specialist

Ukraine, remote ● full-time

We are looking to hire a skilled SMM Specialist to join our marketing team to drive our social media growth with a focus on improving the company’s brand awareness.

Aside from this you will also work on generating traffic and sales from our social media to the website and enhance our community management, implementing customer-driven content strategies.


  • Manage social media for the project across all channels including Instagram and TikTok as key platforms, and Facebook, Twitter, YouTube, Pinterest, and LinkedIn as secondary platforms.
  • Collaborate with the marketing team to develop and execute a social media strategy that aligns with broader marketing goals.
  • Execute and maintain engaging daily content (text, image, video) across the platforms and placements. Coordinate with the design team and creators. Manage and evolve an editorial content calendar and promotion plans.
  • Produce weekly video content for social promotion and collaborate with influencers and creators.
  • Monitor trends, analytics, and insights on audience preferences and engagement rates.
  • Provide data-driven recommendations to optimize strategy.
  • Execute strategy for community management, content moderation, and customer service across our social channels.
  • Prepare reports on key engagement metrics like followers' growth, engagement rates, and lead generation for weekly and monthly reviews.
  • Stay updated with the latest social media and content marketing best practices, technologies, and trends to incorporate into social strategy.
  • Work cross-functionally with E-Commerce, PR, design, and support teams to offer consumer insights that allow innovation of voice and content style.

You will be reporting directly to the E-Commerce Marketing Manager.


  • 2+ years of experience in the international market (USA + EU).
  • Proven experience in SMM, with a track record of success.
  • Solid understanding of digital marketing channels, a collaboration between SMM and E-Commerce.
  • Extensive experience with website analytics tools such as Google Analytics and built-in social media platform analytics.
  • Strong skills in content creation and creative vision.
  • English (B2+), great communication skills.

Soft skills

  • Flexible and self-learning.
  • Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
  • Having a strong drive for execution and achievement.
  • Attention to detail.
  • Creativity and creative thinking.
  • Strong time-management & organizational skills.
  • Being proactive is a huge benefit.


  • Great compensation package based on your experience and company-wide benefits.
  • Self-development plans and assistance.
  • A demanding and satisfying startup environment that facilitates rapid personal growth, fueled by a fusion of Silicon Valley Engineering culture and the founding team’s work ethics. Our business - Internet of Things + SaaS for thousands of users, and everything that can be imagined is here: hardware, firmware, backend, apps, video streaming, payments, chatbots, ML.
  • Flexible Hours.
  • Medical insurance.
  • We only work with people who are excited and take pride in the work they do.

    Petcube makes the best pet cameras and software, connecting people to their pets. Our products enable people to watch, talk to, play with, and feed pets remotely while keeping their pets safe and healthy. If you are interested and believe you might be a fit for this position, please apply. A cover letter in English on why you want to join our team with details about yourself is welcomed.