Email Marketing Manager

Ukraine ● full-time

We are looking for a highly skilled and experienced professional to join our Petcube Team as the Email Marketing Manager. At Petcube, we create technology to understand pets to help them live their best lives.

As the Email Marketing Manager, you will develop and implement strategies to drive email marketing channel growth, increase sales, and spread awareness of the Petcube brand.

Role & Responsibilities

Develop and implement a results-driven email marketing strategy that increases engagement, retention, and sales.
Manage and optimize email platforms, (currently Mailchimp & Sendgrid, with the possibility of migrating to a new tool).
Monitor KPIs, analyze campaign performance, drive revenue growth, and continuously refine segmentation and personalization strategies.
Create engaging creative briefs for the design team, write strong copy, and develop ideas for visually appealing content for email campaigns.
Lead A/B testing efforts for subject lines, content, and CTA optimization to enhance open rates, click-through rates, and conversions.
Research market trends & competitor strategies to refine Petcube’s email marketing approach and introduce best practices.
Collaborate with the marketing, product, design, sales, and customer support teams to ensure cohesive and integrated marketing efforts.
Leverage automation & customer segmentation to create highly targeted lifecycle campaigns, including onboarding, win-back, and promotional flows.
Ensure email compliance with GDPR, CAN-SPAM, and best deliverability practices.

Direct reporting to: Brand Manager

Key Requirements

2+ years of proven experience in email marketing, with a focus on DTC e-commerce and a track record of successful campaigns and projects.
Strong expertise with email marketing platforms (Mailchimp, Sendgrid, Klaviyo, and/or similar).
Extensive experience with tools such as Google Analytics, Mixpanel, Figma, etc.
Strong copywriting skills in English (C1 level) with the ability to create compelling content.
Data-driven mindset with a strong understanding of email automation, segmentation, and personalization strategies.
Experience conducting A/B tests and iterating on findings.
Must love pets!

Will be a plus:

Basic HTML & CSS for email formatting.
Solid understanding of marketing frameworks to retain, activate, and engage users.
Background in tech/pet niche.
Understanding of the US trends/market/customer mentality.
Experience with SMS marketing.

Soft skills

Analytical skills and creativity.
Flexible and self-learning mindset.
Three E’s: Excellent communication and collaboration skills, with the ability to work effectively and empathetically in a team environment.
Strong drive for execution and achievement.
Critical attention to detail.

Benefits

Great compensation package with company-wide benefits.
Silicon Valley rooted startup environment with a sharp focus on the US market.
Rapid professional development in a healthy corporate culture.
Remote work, flexible hours.
Health benefits.

Our business focuses on the Internet of Things (IoT) and Software-as-a-Service (SaaS), serving a wide range of users. We cover everything imaginable, including hardware, firmware, backend systems, applications, video streaming, payments, chatbots, and machine learning.

If you are a strategic thinker, possess strong business acumen, and have a passion for driving growth through email marketing, we would love to hear from you.

Join us as the Email Marketing Manager and be an inseparable driver of our marketing success. We value individuals who are passionate about their work and take pride in it.

Apply now