Topics we love

  • Pet care tips (health, safety, training, etc.)
  • Inspiring pet stories
  • DIY videos
  • Pet shopping guides
  • Creative & funny listicles

Voice & tone guidelines

  • Be casual but smart.
  • Use a friendly, conversational tone.
  • Sense of humor is highly appreciated
  • Be passionate about what you write.
  • Let your personality come through in your writing.
  • Most importantly, be human. After all, you are one.

Style tips

  • Write in short paragraphs (100-150 words)
  • Use short words and sentences
  • Use active voice
  • Don’t overuse gerund
  • Use power (call-to-action) verbs
  • Use descriptive headers and subheaders
  • Replace weak words
  • Focus on your message
  • Check your text with Hemingway editor

Content guidelines

  • Have a catchy headline. (We suggest using Headline Analyzer.)
  • Make your intro short and simple.
  • All submissions must be original content.
  • Make sure to include images. Remember that you must own the rights to them or use free stock photos.
  • Don’t forget to provide your short bio.

External links

  • Links to the external content are allowed only if they add value for user or support provided information (statistics, historical data, research, case studies, doctor or vets recommendations, etc.)
  • Provide sources for stats, graphics, etc. 
Refer to the trusted sites only.
  • If you’re referencing a body of research or study, please link to the study, research or an article summarizing that research from a reputable source like The New York Times, The Wall Street Journal, TIME, CNN or Scientific American.
  • For health and medical facts, hospital/university-affiliated websites, National Institutes of Health sites and study links are preferred over less credible sources.
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