Email Marketing Specialist
Ukraine ● full-time
We’re on the lookout for a creative, data-loving Email Marketing Specialist to join our growing team at Petcube!
At Petcube, we build tech that helps people care for their pets — from smart cameras to 24/7 online vet support. If you get excited about the idea of driving growth through emails that people actually want to open (and maybe even forward to friends), keep reading. 🐶
Role & Responsibilities
- Build and execute engaging email marketing strategies that drive sales, retention, and brand love.
- Own the email stack — currently Mailchimp & Sendgrid, but we’re open to switching (maybe Klaviyo? You tell us).
- Analyze performance, tweak flows, and obsess over open rates, click-throughs, and conversions.
- Dream up engaging content ideas and write/email briefs that designers love to work on.
- Test subject lines, CTAs, formats — and test again.
- Use automation & segmentation to run lifecycle campaigns (onboarding, win-backs, promos, etc.).
- Keep us compliant (GDPR, CAN-SPAM, best practices).
- Collaborate with a cross-functional team (Brand, Product, Support, and beyond).
Key Requirements
- 2+ years of hands-on email marketing experience, ideally in DTC e-commerce.
- Confident with platforms like Mailchimp, Sendgrid, Klaviyo, etc.
- Sharp copywriting skills in English (C1 level or higher).
- Comfortable analyzing metrics and translating them into action.
- Experience running A/B tests and refining based on results.
- The obvious one: you love pets 🐕🐈
Nice-to-haves
- HTML/CSS basics for formatting.
- SMS marketing experience.
- Familiarity with US customer behavior or DTC brands.
- Background in tech or pet products.
💡 A Bit About You
- Analytical and creative — you balance data with instinct.
- You take ownership and love improving what already exists.
- Great communicator, team player, and eager to learn.
- Attention to detail? 100%. Always double-checks “from” names.
Benefits
- Competitive compensation.
- Remote work & flexible hours.
- A chance to shape the email strategy of a leading pet tech brand.
- Fun, driven, international team rooted in Silicon Valley startup culture.
- Health benefits and room to grow.
🐾 Let’s Do This
If you’ve ever geeked out over a perfectly timed lifecycle email or a beautifully segmented audience — and you’d love to help pets live their best lives — we’d love to hear from you!
