Meet the updated Petcube App—your all-in-one pet-first platform that brings personalized AI guidance, 24/7 certified vet chat, and your complete pet health management into one unified experience.

For years, Petcube helped pet parents stay close with cameras, trackers, and smart devices. Today we’re taking the next step: helping you care smarter—with or without hardware.

The updated Petcube App brings your pet’s world into one place:

• A redesigned pet-centered architecture
• A personalized AI assistant
• Unlimited 24/7 chats with certified vets
• Improved tools for managing pet health, activity, and routines
• Seamless integration with Petcube devices for deeper insights

“Pet parents are doing the most—but they’re still managing care with a patchwork of notes, screenshots, PDFs, and late-night searches,” said Anastasia Kukhar, CEO of Petcube. “With the Petcube App, we’re introducing a new way of being a pet parent—powered by intelligence instead of guesswork—by building one reliable source of truth for every pet.”

What you do in the app

Start with your pet

• Create a profile for each pet (age, breed, habits, photos, and health background). Run a guided Health Check to set a baseline and get a clear summary of what looks good and what to watch.

Build a real record

• Store medical records, meds, treatments, vet visits, and a Pet Medical ID for emergencies—with build-in reminders and expense tracking.

Track everyday life

• Log feedings, walks, meds, activity, and key moments in your pet journal—so patterns are easier to spot over time.
• If you have Petcube devices, connect them for live streaming, smart alerts, emergency monitoring, and activity insights.

Get answers that actually know your pet

• Ask the pet-focused AI assistant about health, behavior, food, and training. It uses your pet’s profile, Health Check, and history to give tailored guidance—not generic tips.

Talk to a specialist anytime

• Chat with certified vets 24/7, with the ability to share a specific pet’s profile, AI-chat history, and photos/videos for faster, clearer decisions.

The Petcube App is available now on iOS and Android. No hardware required—just smarter pet care, with optional device integration for deeper insights. Personalized AI guidance and unlimited 24/7 vet access start at $9.99 per month or $99.99 per year, including a free two-week trial.

Better pet care isn’t about more tabs, more tools, or more guessing—it’s about having the right context in one place. Download the Petcube App to build your pet’s living record, get personalized guidance, and tap a vet anytime—for better decisions for them, and more peace of mind for you.

From now on, the Petcube Fountain will be part of Meow Parlour—the first cat café and nonprofit rescue in New York City. Built into the café’s daily care, it helps keep adoptable cats hydrated, healthy, and comfortable as they wait to meet their future families.

This partnership brings Petcube into cat- and dog-friendly cafés—community spaces where people and animals connect, and many pets take their first steps toward adoption. Starting with Meow Parlour, we bring our mission of smart, connected care to cats still waiting for families of their own.

The partnership launched with an event celebrating Shop Cats of New York, Tamar Arslanian’s newly revised and expanded book, featured in The New York Times, USA Today, and the New York Post.

Meet Petcube Fountain

Petcube Fountain is our first smart hydration solution that prioritizes pets’ urinary and kidney wellness. Beyond delivering fresh, clean, and safe water, the fountain is designed to entice pets to drink more, keeping them healthy and hydrated.

Key features of Petcube Fountain:

• UV-C antibacterial light and 4-layer filtration system (filters last up to 30 days)
• Dishwasher-safe, food-grade tank, 7+ days of water supply
• Whisper-quiet cordless magnetic pump, motion-sensor adjustable water flow
• Rechargeable 5200 mAh battery for up to 3 weeks of wireless use

Becoming a pet parent for the first time is a core memory in the making—sweet, messy, and totally life-changing. To support you in those early days, we’re launching a new community-driven initiative.

We’re showing up for pet parents from day one—at home and on the go—by giving away 100 Petcube GPS Trackers to dog parents who share their “how we became a family” story.

How it works:

• Share a post on Instagram or TikTok about how and when you brought your pup home
• Tag @Petcube and use the hashtag #100petcubetrackers
• Fill out the form at https://petcube.com/promo/100-first-trackers/ with a link to your post
• If selected, we’ll ship a Petcube GPS Tracker straight to your doorstep

Petcube GPS Tracker is our first wearable device made for life in motion. It keeps tabs on your pup’s real-time location, daily activity, and overall well-being—all in one easy-to-use app.

Key features of Petcube GPS Tracker:

• Real-time 4G/LTE location tracking
• Virtual geofencing and highly sensitive Lost Dog Mode
• Activity tracking, wellness insights, and location history
• Up to 30 days of battery life in power save mode
• Built-in LED light, buzzer, and glow-in-the-dark silicon case
• Lightweight, durable, and IP67 water-resistant design

Those early days with a new pup are full of firsts—first walks, first naps together, first panicked “where did the dog go?” moments. Petcube GPS Tracker is here to make that transition smoother, safer, and a little more connected from day one.

Share your story and join the campaign: https://petcube.com/promo/100-first-trackers/.

Because every new pet deserves a smart start.

To celebrate the launch of our first hydration product, we teamed up with Doclay NYC to host a ceramic basin painting workshop. At the Petcube Fountain Ceramics Studio, New York pet parents can design their own ceramic basin—adding a personal, creative touch to the tech that’s built to keep pets healthy and hydrated.

“Petcubers are truly guiding the product development here, we are merely helping out with some engineering parts. Fountain was on top of the wish list, and now it’s fresh out of the assembly line,” shared Andrey Klen, Co-Founder at Petcube. “The only logical thing now is to play with it some more by inviting Petcubers to add the final touches. It’s a tribute to our community and a perfect way to keep creating together.”

Petcube Fountain Ceramics Studio will be hosted at Doclay NYC, a pottery studio known for its mindful creation philosophy. Pet parents are invited to join open-door sessions during April 24-26. Attendees can select the time slot that works best for them and RSVP here.

“This collaboration is a wonderful fit for both Doclay and Petcube, reflecting our shared values of care, creativity, and connection. At Doclay, we believe in crafting meaningful art that brings people closer to what they love. Petcube does the same for pets and pet parents. Together, we’re bringing about a space for creativity and thoughtful design that strengthen the bond between pets and their families,” said Soo Lee, Founder of Doclay NYC.

Petcube Water Fountain was officially launched at CES 2025 in Las Vegas this January and is available for pre-order at $89.99 with a crafted ceramic basin and $69.99 with a stainless steel bowl on petcube.com, with orders shipping in April 2025.

Key features of Petcube Water Fountain:

• UV-C antibacterial light and 4-layer filtration system (filters last up to 30 days)
• Dishwasher-safe, food-grade tank, 7+ days of water supply
• Whisper-quiet cordless magnetic pump, motion-sensor adjustable water flow
• Rechargeable battery for up to 3 weeks of wireless use

Create your one-of-a-kind fountain at the Petcube Fountain Ceramics Studio or order now at petcube.com—and provide your pet with better hydration, by design.

Introducing our first hydration solution that prioritizes pets’ urinary and kidney wellness. Beyond delivering fresh, clean, and safe water, the fountain is designed to entice pets to drink more, keeping them healthy and hydrated.

Built for cats and small dogs, the fountain combines UV-C antibacterial light and a 4-layer filtration system to deliver nearly 100% water purification. Its wireless magnetic pump mimics a natural water stream, adding to the water quality while simplifying cleaning and maintenance.

Crafted from food-grade, BPA-free materials, the fountain offers a ceramic basin for allergy-prone pets and sensitive chins or stainless steel for durability and easy upkeep—helping protect against bacteria, cat acne, and infections.

Starting today, the Water Fountain is available for pre-order at $89.99 with a crafted ceramic basin and $69.99 with a stainless steel bowl on petcube.com, with orders shipping from March 1, 2025.

“With Water Fountain, we’re moving beyond monitoring to actively improving pets’ health, starting with hydration—the foundation of well-being,” said Anastasia Kukhar, CEO of Petcube. “Our new fountain ensures water is not just clean—free from particles, chlorine, and pollutants—but it is also specifically designed to entice pets to drink more. Dehydration negatively impacts 10 million cats annually and we are strongly committed to bring that number down.”

Some key product features:

• UV-C antibacterial light and 4-layer filtration system (filters lasting up to 30 days)
• 1.7L dishwasher-safe, food-grade plastic tank for 7+ days of water storage
• Whisper-quiet magnetic pump (<30 dB) with motion sensor for adjustable water flow
• Rechargeable 2600 mAh battery for up to 20 days of wireless use
• Chew-proof cable, rubber feet for safety, and ambient LED light for status notifications
• Petcube App integration to track filter change cycles

Mitigating risk of urinary and kidney diseases isn’t just about clean water—it’s about making pets want to drink more, and Petcube’s Water Fountain does exactly that. Pre-order yours on petcube.com to upgrade hydration for your pets—and peace of mind for you.

Bonding with dogs and cats has reached a whole new level. With this new integration, pet parents can receive real-time video clips from Petcube cameras every time their pets press a FluentPet Connect button—capturing every ‘talking’ moment right on their smartphones.

Petcube’s mission has always been to strengthen the bond between pets and their families, even from miles away. FluentPet, backed by cognitive science, has transformed pet communication with its recordable sound buttons, used in over 100,000 homes and with more than 1 million units sold. Together, this integration adds richer context to every word, bringing pets’ voices to life—to be truly seen, heard, and understood.

“By pairing FluentPet’s buttons with Petcube’s real-time video, we’re giving pet parents more than a notification of what button was pressed,” shared Anastasia Kukhar, CEO of Petcube. “It’s not just what pets say, but how they say it—showing emotions, body language, and intent. With Petcube’s two-way audio, pet parents can respond instantly, creating a dialogue that builds trust and strengthens connection.”

Starting today, the Petcube and FluentPet integration empowers pets to express themselves with clarity, eliminating the guesswork. Paired with real-time video, every button press creates a memory stored for up to 120 days in the FluentPet App, helping pet parents deepen their understanding and feel closer to their pets, no matter the distance.

Revisit those “talking” moments and start building a shared language with your pets today—get your FluentPet button bundles with Petcube cameras at flnt.pt/fluentpetcube.

Staying connected to your pets just got easier. You can now find our interactive cameras in over 1,900 Target stores across the US.

Petcube is dedicated to giving pet parents more ways to keep their pets safe and comfortable, even when they're not home. From today, available to Target customers, Petcube elevates the pet care routine by offering real-time monitoring and interaction with pets, and now you can buy it on the spot—in the nearest Target store.

Daria Prylipko, Sales Director at Petcube, shared her excitement about the company’s launch on Target:

“With Target reaching nearly 8 out of 10 U.S. shoppers and about 66% of American households having pets, this partnership allows us to connect with so many pet parents and their pets across the country. We're excited to bring smart pet tech to one of the world’s top retailers, making advanced pet care simpler and more accessible. Now, at Target, pet parents can easily find everything they need—from food and toys to the latest pet tech—all in one place.”

At all 1900+ Target locations across the U.S., you can find two Petcube devices: Petcube Play 2 and Petcube Bites 2 Lite. Both are available for purchase in-store or online at Target.com, with free 2-day shipping on orders over $35 for Target Circle 360™ members or when using the Target Circle card.

Additionally, 1,548 store locations are stocked with real products on display—for you to get a closer look before bringing one home. With Petcube products built to last and backed by Target’s quality guarantee, you can be confident in their durability and optimal performance.

Petcube has ambitious yet clear goals: to lead the pet tech category at Target and be there for every pet parent. We’re committed to making pet care smart, simple, and more accessible to everyone. Bringing Petcube to Target is another step toward turning that vision into reality.

Find Petcube at your nearest Target today and stay connected to what matters most.

We are excited to announce the launch of our latest feature: Motion Zones. Starting today, Petcube Care subscribers can enjoy enhanced privacy and more precise notifications by defining specific areas for motion detection.

What’s New?

With Motion Zones, users can customize their camera’s focus, allowing it to monitor only designated areas within its view. This means you will receive alerts only for the zones that matter most to you, significantly reducing unnecessary notifications.

Feature Availability

This update is available for the latest revisions of the Cam, Play 2, and Cam 360. Support for older models, including Cams and Bites 2 Lite, will be rolled out in the nearest future.

Additional Benefits

Alongside Motion Zones, all Petcube Care subscribers now have access to the Knowledge Base content. Simply navigate to the Services tab in your Petcube app to explore this new feature.

How to Use Motion Zones?

• Highlight Areas: Select specific regions within the camera’s view where you want to receive alerts.
• Draw Motion Zones: Define the exact areas to monitor, ensuring you get notifications for only the activities you care about.

Enjoy more accurate smart alerts and greater privacy by selecting areas that matter. Set up Motion Zones via your Petcube app today.

We are excited to unveil Daily Diary, your personalized pet video digest for active Petcube Care subscribers. Integrated into your Petcube app, the feature offers daily video recaps of your pet's activities using AI-based motion and sound detection.

How does it work?

• Focused Recaps

With the Daily Diary feature, you'll see only what matters. Reduce the number of videos you need to rewatch, ensuring you never miss important moments in your pet's day.

• Intuitive Interface

The Daily Diary has an intuitive timeline interface and familiar video player controls, making it easy to keep up with your pet’s adventures.

• Social Sharing

Share your pet’s most heartfelt moments on social media with convenient in-app share buttons. Whether your pet is doing something adorable or funny, sharing these moments with friends and family is one tap.

If you're away from home or just want to capture memories, Daily Diary keeps you connected to your pet like never before. Follow and view your pet's daily highlights starting June 21 as part of your Petcube Care coverage.

Introducing Petcube POPS, our latest product that extends beyond tech roots. POPS are designed to transform snack time into an enriching experience for your dog, marking a fresh direction in our commitment to innovative pet care.

Petcube POPS is an ongoing testament to our dedication to quality. Made with top-tier ingredients, our new dog treats are designed to offer your pet a healthy snack, regardless of their size, age, or breed.

"First, we had an idea to design treats that perfectly fit Petcube Bites cameras, — commented Anastasia Kukhar, CEO of Petcube. — So they had a perfect cubic shape and sturdy consistency and left no crumbs while packing top-notch nutrients and added vitamins. But we didn’t stop at that. We refined the recipes to produce top-shelf treats of our own, no matter if you use a Petcube device to dispense them. We ‘engineered’ POPS with the same enthusiasm and love as we designed our electronics, so pet parents could care better for their loved ones."

Here's what makes Petcube POPS special:

• All-natural Ingredients: Petcube POPS are made with limited, human-grade ingredients, ensuring top-notch quality and nutritional value;
• Important Vitamins: Each flavor has vitamins E and C, promoting overall health and well-being for pets;
• Low in Calories: With less than 2 calories per piece, Petcube POPS are perfect for treating your pet without worrying about excess calories;
• Delicious Flavors: Petcube POPS comes in three tasty flavors: Rabbit (Fur & Skin Care), Duck (Dental Care), and Pumpkin (Vegetarian);
• No Extras: Petcube POPS are free from additives, preservatives, and fillers, ensuring a pure and wholesome snacking experience;
• Works Perfectly with Petcube Devices: You can use Petcube POPS with Petcube Bites cameras to reward your pet even when you're not home.

You can buy Petcube POPS now at petcube.com for $24.99. Join us in redefining pet care with caring solutions that strengthen the bond between pets and their parents.

Grab your furry friends and tune in, as TBS' Stupid Pet Tricks officially partners up with Petcube. Hosted by the comedian Sarah Silverman, the show premieres on Sunday, February 11 at 5:00 pm ET/ 2:00 pm PT across TBS, Discovery, truTV, and Animal Planet.

A modern take on the iconic David Letterman show, Stupid Pet Tricks promises a half-hour of laughter, heartwarming moments, and a star-studded lineup featuring Jon Hamm, Will Ferrell, and more. Viewers at home can join the fun by posting their pets’ tricks on social media using #mystupidpettrick.

Turner Networks President Jason Sarlanis welcomes the show to TBS' comedy lineup, noting, "Only Sarah Silverman’s comedic mastery can do justice to David Letterman’s celebrated segment."

TBS is also taking the Stupid Pet Tricks tour to cities: Tampa, Dallas, Austin, Longmont, and Brevard. This multi-city tour offers pet parents the chance to showcase their pets on the pink carpet and enjoy pet-friendly photo moments.

Weekly winners from the audience video submissions, selected by judges, will be featured on air and receive the prize — Petcube Bites 2 Lite camera. Here's how to participate online:

• Capture your pet's trick on camera
• Share the video on Instagram or TikTok
• Tag @TBSNetwork and use #mystupidpettrick

If selected, TBS’ team will contact you to arrange getting your video on air and reward you with the Bites 2 Lite.

“I can’t think of a better fit for a creative partnership, — says Andrey Klen, CMO at Petcube, — Pet parents use Petcube cameras all the time to train animals remotely, capturing cute funny moments in the process. With the current state of the world we could use this wholesome content and take a little comfort in our beloved pets”.

Submit your videos and mark your calendars for the show's premiere. Seize the chance for you and your pet to stand out, virtually or on the pink carpet. We can’t wait to see your pets’ performances.

Introducing our debut wearable, the Petcube GPS Tracker. Beyond enhancing dog safety, our newest innovative device provides valuable insights into your furry friend's daily activities and health.

Gear up for a transformative stride in pet care with Petcube's latest innovation – the Petcube GPS Tracker, which we are adding up to the product line of home cameras to cater to the dynamic needs of pet parents.

Petcube GPS Tracker provides real-time GPS location, keeps tabs on daily activities, and monitors your pet's well-being, all conveniently from your phone. Make your pet care better with the Petcube GPS Tracker, now at a special price of $52.99 on Petcube.com.

"GPS Tracker is a much anticipated step in Petcube’s evolution, — said Anastasia Kukhar, CEO. — We are stepping out of homes and into the wild, following pets on their daily routes, keeping them safe and sound, monitoring their well-being at all times. Similar to Petcube cameras, we combine complex tech with a clear accessible design and tackle another vital issue: pets getting lost. The U.S. stats in this issue are devastating. No family deserves to part with their beloved animals, and Petcube is joining the effort to prevent that.”

Why Petcube GPS Tracker?

• Real-time GPS location tracking on 4G/LTE networks with high-sensitive Lost Dog mode for extreme situations
• Customizable geofencing alerts with intelligent notifications for pets leaving designated safe zones
• Extended battery life with up to 30 days in power save mode
• Built-in LED lights for clear identification at nighttime
• Built-in buzzer for additional audio cues and training
• Lightweight, yet durable design, IP67 water-resistant
• Glow-in-the-dark flexible silicon case
• Location history, activity logs, and wellness insights
• Set up in a flash with the Petcube app – 60 seconds and you're good to go

The Petcube GPS Tracker is a perfect fusion of advanced technology and user-friendly design, forging a realm where pets are not only safer but also more connected. The reality is that more than 500,000 dogs in the United States go missing and remain undiscovered each year. It's a concern that propels us to actively contribute to initiatives aimed at addressing this challenge.

Get your Petcube GPS Tracker at Petcube.com and gear up for some fantastic and safe adventures.

With great excitement, we introduce a set of significant updates designed to elevate your Petcube experience.

Petcube has diligently prepared a new user onboarding process, ensuring that users receive a comprehensive introduction to the core features and valuable insights immediately following the device setup.

In addition to this, our Petcube Care subscribers will find a range of refined options available within their Care settings. These new features provide the ability to enable motion-based video recording for pets while also allowing for the deactivation of notifications about this specific video and detection method. To observe these settings in action, we invite you to enable Care video recording within your device settings.

Furthermore, our newly updated Care settings and introducing a Care free 2-week trial are seamlessly integrated into the setup flow. We have streamlined the user experience for your convenience and benefit.

If you have any questions about these updates or any feedback regarding the Petcube app or your Petcube camera, please don't hesitate to reach out to us at support@petcube.com. We're excited to hear from you and look forward to enhancing your Petcube experience.

Learn more at petcube.com, and follow us on Twitter, Facebook, Instagram and YouTube.

For media inquiries

Online Media Kit: https://petcube.com/mediakit/
Press Inquiries: media@petcube.com

Petcube launches Cam 360, an enhanced version of its #1 best-seller. This feature-rich pet camera offers 360° panoramic views with pan-tilt rotation at an affordable price.

Dedicated to enhancing pet parents' quality of life, Petcube continues its mission by introducing a new innovative device. The Petcube Cam 360 provides a comprehensive pet monitoring experience, assuring your pet companions stay content and secure even in your absence.

“Petcube Cam 360 is designed to meet the evolving needs of pet parents and their furry companions, — highlights Anastasia Kukhar, CEO of Petcube. — For a long time, the number one requested feature from Petcubers was the ability to extend the monitoring field with a pan-tilt rotation motion, and we delivered just that while pushing the cost to the minimum. Well-designed, affordable pet tech remains our key focus.”

What sets the Petcube Cam 360 apart as a must-have for every pet parent?

• Live HD 1080p video;
• 360° pan-tilt rotation;
• 105° wide-angle lens;
• 8x digital zoom;
• Privacy mode (the camera physically rotates all the way down to effectively shut off the view, enhancing home privacy when monitoring is unnecessary, controlled from the app);
• 2-way audio;
• 30-feet night vision;
• AI-powered alerts with human/pet recognition, available with Petcube Care subscription.

Yet, the innovation doesn't stop there! Petcube Cam 360 is not just a standalone product, it seamlessly integrates with other Petcube devices such as Cam, Play 2, and Bites 2 Lite. The mobile application facilitates easy navigation between various cameras, so you can safely share access with friends and family.

Upgrade your pet care with the Petcube Cam 360, now just $41.99 on Petcube.com. Treat yourself and pamper your beloved pets with the latest in pet surveillance technology!

We're delighted to introduce several exciting improvements to our Petcube Care service, designed to elevate your experience. Our latest update brings new features that will enhance your connection with pets.

• Better Recognition: We've made significant improvements to our recognition capabilities, resulting in a sharper ability to identify people and animals in your recorded videos. It means that with the improvements, you'll receive more precise notifications when your pets and loved ones are within the camera's field of view.
• Reduced False Notifications: Many of you had concerns about inconsistent motion alerts, and we've taken steps to minimize these occurrences. Your experience should now be smoother and more reliable.

We encourage everyone to enable Petcube Care notifications and try the update feature. We remain dedicated to your human-pet moments and will continue to make your Petcube experience more enjoyable.

If you have any questions about these updates or any feedback regarding the Petcube app or your Petcube camera, please don't hesitate to reach out to us at support@petcube.com. We're excited to hear from you and look forward to enhancing your Petcube experience.

Learn more at petcube.com, and follow us on Twitter, Facebook, Instagram and YouTube.

For media inquiries

Online Media Kit: https://petcube.com/mediakit/
Press Inquiries: media@petcube.com